Enterprise apps are cash cows for developers

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When it comes to apps, the numbers suggest that developers are looking to create the next popular hit among the masses, but the enterprise is where the money is.

According to a new study from Vision Mobile, 67 percent of apps are made with the average user in mind, yet almost half of those apps make less than $100 per month in revenue from that audience.

Meanwhile, apps tailored for the enterprise are only tackled by 16 percent of developers. Those apps perform better across the revenue board, and as the reports states "developers who target enterprises are twice as likely to be earning over $5,000 per app per month and nearly 3 times as likely to earn over $25,000."

Furthermore, the report ascribes the disparity in revenue to the rapidly increasing adoption of mobile devices among not just companies but government entities and nonprofit organizations. While most app developers began their work in the consumer market, their focus should shift to professional use.

Here are a few other interesting takeaways from the report:

  • Apple claims adoption by 98 percent of the Fortune 500 companies
  • Developers who create apps for iOS are 2.5 times more likely than Android app creators to make an app that will earn more than $25,000 per month
  • Even so, 10 percent more enterprise developers create apps for Android over iOS

For more:
- download the free report [.pdf] from Vision [reg. req.]

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