Enterprise mobile apps: Money maker or minefield?


Mark Wilcox from VisionMobile ponders why developers are still busy creating consumer apps for mobile devices when enterprise mobile apps are far more lucrative. He says data from a survey conducted earlier this year suggests that enterprise developers bring in four times the revenue of their counterparts who toil away making consumer apps.

Where's all the money coming from? "Traditionally software spending has been much higher in enterprises and although there is a shift towards employees selecting their own technology and tools it is surely not happening as fast as the shift to mobile computing," says Wilcox. "This leaves a gap in the market for developers focused on apps for the mobile enterprise to fill."

Wilcox is quick to point out that you don't have to have an enormous development team to hit it big in the enterprise mobile app market. In fact, smaller teams are far more agile so they don't get bogged down in the mire and miss a chance to make it to market with the next big thing.

Of course, the flip side of this issue is how to fund a high-stakes marketing campaign geared toward enterprise, so some heavy number crunching is warranted before diving into this idea. The study certainly presents some food for thought--and some lofty ideas--but enterprise app development isn't simply a matter of inserting some code and watching money fall out.

For more:
- check out the spiffy charts and graphs.

Related Articles:
Retailers shouldn't underestimate value of mobile shopping apps
Focus will be on providing "enterprise-class support" for mobile data, apps, says Gartner
Most enterprises to up investment in mobility over next year, survey finds

Filed Under