Enterprise smartphone data plan revenues to top $200B in 2020, says ABI


Enterprise smartphone data plan revenues for mobile operators are forecast by ABI Research to surpass $200 billion in 2020.

While data revenues are expected to take off, mobile operators should not ignore voice service quality and the security of voice and data offerings for enterprise users, the market research firm advised.

"The importance of smartphones to the enterprise worker cannot be underestimated," said Dan Shey, managing director and vice president at ABI Research.

North America leads in total mobile enterprise revenues across voice, messaging, handset data plans, mobile broadband, business-to-employee apps and enterprise mobility management services. However, figures show that the Asia-Pacific region will overtake North America in 2017 to become the biggest market for enterprise mobility revenues, according to ABI stats.

"Operator services need to focus on driving the most value from the smartphone to the enterprise user, such as assisting in choosing the right devices and applications, and offering services to manage device content and functionality. Looking ahead, operators also need to help businesses leverage the smartphone and their voice and data connectivity services as a key component in their IoT [Internet of Things] solutions," Shey added.

The increasing availability of IoT technologies and services and the growing penetration of tablet and smartphone apps are presenting businesses with an opportunity to automate the workplace and increase employee productivity, explained ABI.

"Operator smartphone strategies need to evolve to support the myriad of applications and opportunities that will stem from the billions of connections in the Internet of Things. The partnerships that AT&T, Verizon, Tele2 and Vodafone created with major ICT [information and communications technology] suppliers are all a step in the right direction toward building integrated solutions that can leverage smartphone applications and services," Shey concluded.

For more:
- check out the ABI release

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