ESPN World Cup coverage tops 20M mobile web visits
With the opening round of the FIFA World Cup 2010 drawing to a close, sports media giant ESPN continues to post record-setting ratings across multiple platforms, galvanized by Team USA's remarkable run to the Round of 16. According to ESPN, Wednesday's USA/Algeria match--highlighted by American striker Landon Donovan's game-winning goal in stoppage time--delivered a 4.6 rating, becoming the highest-rated soccer broadcast in ESPN history as well as the network's most-watched weekday morning telecast ever (excluding holidays). Through June 23, the 2010 World Cup is averaging a 1.8 rating in the U.S., up 40 percent over 2006.
Team USA's victory over Algeria also generated the most-trafficked day to date for World Cup content across all of ESPN's mobile platforms. Its FIFA World Cup 2010 iPhone app delivered 3.2 million visits and 19.9 million page views on Wednesday--since the tournament began on June 11, the app has yielded 30.8 million visits and 200.6 million page views. In addition, World Cup content on the ESPN mobile website added 2.4 million visits and 13.7 million page views. Since the tournament kicked off, World Cup 2010 is responsible for 20.2 million ESPN mobile web visits and 90.7 million page views.
For more on ESPN's World Cup growth:
- read this release
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