ESPN's World Cup content yields 8 million mobile views
Ratings for the first two days of ESPN's multi-platform 2010 FIFA World Cup coverage are up sharply compared to the 2006 tournament, led by viewer interest in Saturday's stirring United States/England match, a 1-1 tie that proved the most-watched U.S. Men's National Team game since 1994. According to ESPN, the match averaged a 7.3 household rating, attracting 8,391,000 households and 12,956,000 viewers--through five matches, ESPN and broadcast partner ABC are averaging 3,427,000 households and 4,937,000 viewers, up 95 percent and 108 percent respectively compared to the first five games of the 2006 World Cup.
World Cup content on ESPN.com (including ESPNSoccernet.com and ESPNDeportes.com) accounted for 9.5 million visits and 34.5 million page views over the first two days of the tournament, with users spending an average of 10 minutes per visit engaging with tournament content. The sports media giant's mobile offerings, including ESPN Mobile Web, the ESPN 2010 FIFA World Cup App and ESPN ScoreCenter App yielded 8.2 million visits and 50.4 million page views over Friday and Saturday. ESPN adds that mobile platforms also generated 555,000 video views over those two days.
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