Evernote: Google Keep isn't a threat


An Evernote executive said the company has not seen a slowdown in new users due to the recent release of Google Keep, a note-taking app from Android giant Google (NASDAQ:GOOG) that is a direct competitor to Evernote.

"We think that it is great that they released the product," said Philip Constantinou, head of products for Evernote, in an interview with FierceMobileContent. "We think it's great for users, for them to have options."

Constantinou said Evernote continues to see around 100,000 new users per day, a number he said has remained relatively steady throughout the launch of Google Keep.

Indeed, Google Play installation figures show that Google Keep peaked at around 5 million shortly after Google released the app, a number that has since declined significantly (though is now increasing slightly). Evernote's Android app, on the other hand, appears to have remained relatively steady during the same time period at around 40 million installs. Moreover, the average rating for Evernote's app among Google Play users stands at 4.7, whereas Google Keep is at 4.4.

Constantinou pointed out that Google Keep isn't the only major competitor to Evernote. For example, Apple (NASDAQ:AAPL) continues to offer its Notes app on its iOS platform that provides many of the same services that Evernote does. However, Android is an important platform for Evernote: Constantinou said the company obtains most of its new users from Android.

Google launched Keep, which tracks user's thoughts via notes, lists and photos and also can transcribe voice notes and save notes to Google Drive, on March 20. The release generated headlines such as "Google Keep: Smart note-taker takes on Evernote" and "Google Launches Its Evernote Killer, Google Keep."

Evernote is available on a variety of platforms, including desktop computers, tablets and mobile devices. The company offers both free and paid versions of the service. Evernote counts around 41 million users, and last year said it counted around 1.5 million paying customers (Constantinou declined to update that figure). Also last year Evernote said its Android application generated just over 20 cents per month per active user, and its iOS application produced 20 cents in monthly revenues per active user. However, the company said its monthly revenues per active user for Android included indirect revenues from the company's partner deals. 

Related Articles:
Google introduces Keep note-taking app
Evernote: Desktop apps generate more revenues per user than mobile apps
NPD: 40% of freemium gamers have made in-game payments
Gameloft to support both premium, freemium app models