Expedia founder Barton launches mobile discovery network Trover


Trover, a new Seattle-based startup chaired by Expedia.com founder and Zillow co-founder Rich Barton, unveiled its eponymously named free iPhone application, which enables users to share location-specific discoveries via Facebook, Twitter and email.


Trover is a new mobile discovery network from Expedia.com founder Rich Barton.

Trover enables users to snap photos of compelling locales and points of interests, complete with a brief description--Trover automatically adds location data and adds the image to its discovery mosaic, a collection of thumbnail shots spotlighting nearby places and activities.

The app includes a Feed button to track new discoveries as well as a Featured button that showcases a new community find each day--users can push the Jump To button for more details on a specific site, and the app also supplies a mileage indicator for more efficient travel planning.

During a spring trial limited to the Facebook platform, the Trover community attracted more than 70,000 users across 150 countries. The startup adds it will introduce an Android application this fall.

Barton founded travel site Expedia in 1994 while employed at Microsoft (NASDAQ:MSFT). He later co-founded online real estate database Zillow.

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