Facebook adds 'save for later' feature to iOS apps

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Facebook has added a new "save for later" feature to its mobile social networking applications for Apple's (NASDAQ:AAPL) iPhone and iPad, enabling users to save friends' posts and updates for future reading.

iOS device users can store Facebook content by pressing the iOS touchscreen and holding their finger on a story to generate a pop-up screen reading "Save"--tapping the screen adds posts to a Saved folder included within the Favorites section of the sidebar menu. All saved stories are private.

Facebook now boasts 955 million monthly active users worldwide, up 29 percent over a year ago--mobile monthly active users reached 543 million, surging 67 percent over year-ago totals. Facebook added that 58.86 percent of its total userbase now accesses the platform via mobile device: "On average, mobile users are around 20 percent more likely to use Facebook on any given day," co-founder and CEO Mark Zuckerberg said last week.

Facebook promised to introduce new and improved mobile social networking services in the wake of reporting net losses of $157 million in the quarter ending June 30, its first quarter as a public company. "Facebook is the most used app on basically every mobile platform," Zuckerberg said. "So when we think about what we want to do right now, we want to increase the depth of experience in addition to just growing users. We want to not just have applications that people use, but also be deeply integrated into these systems as much as possible, and develop an ecosystem where other apps can be built on top of Facebook." Zuckerberg pointed to Apple's forthcoming iOS 6 mobile operating system update, which will include deep Facebook integration.

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