Facebook Home adds Instagram, Pinterest, Tumblr support

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Facebook (NASDAQ:FB) continues building out its much-maligned Home launcher for Google's (NASDAQ:GOOG) Android, adding support for the social networking giant's own Instagram photo-sharing app as well as rival media sharing platforms Pinterest, Tumblr and Flickr.

Facebook Home, unveiled in early April, is an alternative homescreen that pushes the company's mobile services to the forefront of the Android user interface. "When you wake up your phone, swipe through photos and posts from Flickr, Pinterest, Tumblr and Instagram, in addition to Facebook," said Facebook engineering manager Tom Alison. "Connect these apps to Home to get started." The new integrations will begin testing within the Facebook for Android Beta program, Alison added.

Facebook acquired Instagram for $715 million last year. More than 150 million Instagram users worldwide now capture and share images each month, an increase of 50 million users over the last six months. Yahoo owns both Flickr and Tumblr, purchasing the latter for $1.1 billion in May 2013. Insiders say independently-owned Pinterest is setting its sights on an IPO after kicking off advertising sales last month.

Close to six months after Facebook Home launched, the app remains limited to only a handful of Android devices, and among the roughly 24,000 consumers who've submitted Home reviews to the Google (NASDAQ:GOOG) Play marketplace, close to half have awarded it just one star, the digital storefront's lowest rating.

Facebook said last month it would bolster Home with content from other social networks. "Home is slower rolling out than I would have hoped," Facebook co-founder and CEO Mark Zuckerberg confessed at that time, but maintained it is too early to call the app a flop. "One of the toughest things is determining when something isn't going to work versus just hasn't worked yet," he explained, noting that consumers "loved" Chat Heads, a messaging feature since ported from Home to other Facebook mobile apps.

"We're patient. It's early. I still fully believe that [Home] is going to be something a lot of people want over time," Zuckerberg said. "Getting content delivered to your homescreen and being ambiently aware of what's going on I think is a very valuable thing."

Facebook now boasts 819 million mobile active users, increasing 51 percent over the second quarter of 2012. Mobile daily active users exceed 469 million.

For more:
- read this Facebook Newsroom post

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