Facebook Home 'slower rolling out than I would have hoped,' Zuckerberg admits
Facebook (NASDAQ:FB) co-founder and CEO Mark Zuckerberg admitted the social networking giant's Home launcher for Android has failed to live up to expectations, but he declined to call the venture a failure.
Facebook Home, unveiled in early April, is an alternative homescreen that pushes the company's mobile services to the forefront of the Android user interface. Five months later, Home remains limited to only a handful of Android devices, and among the roughly 23,500 consumers who've submitted Home reviews to the Google (NASDAQ:GOOG) Play marketplace, close to half have awarded it just one star, the digital storefront's lowest rating.
"Home is slower rolling out than I would have hoped," Zuckerberg said Wednesday at the TechCrunch Disrupt conference, Business Insider reports. Zuckerberg maintains it is too early to call Home a flop, however. "One of the toughest things is determining when something isn't going to work versus just hasn't worked yet," he explained, noting that consumers "loved" Chat Heads, a messaging feature since ported from Home to other Facebook mobile apps.
Zuckerberg said Facebook is currently planning to expand Home by showing more content from other social networks on the lockscreen, including images from its Instagram photo-sharing service. He declined to specify which non-Facebook properties the app will support.
"We're patient. It's early. I still fully believe that [Home] is going to be something a lot of people want over time," Zuckerberg said. "Getting content delivered to your homescreen and being ambiently aware of what's going on I think is a very valuable thing."
Facebook now boasts 819 million mobile active users, increasing 51 percent over the second quarter of 2012. Mobile daily active users exceed 469 million.
- read this Business Insider article
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