Facebook integrates OpenTable restaurant bookings into mobile Pages
Facebook (NASDAQ:FB) is rolling out an updated version of its flagship mobile social networking application for Apple's (NASDAQ:AAPL) iOS, adding OpenTable support enabling users to book restaurant reservations.
According to Facebook, users may now book tables at more than 20,000 OpenTable partner restaurants through their respective mobile Pages. Smartphone users do not need to visit a separate mobile site or open another app to make a reservation.
Facebook Pages allow businesses, organizations and brands to share their stories and content with consumers. Retailers and restaurants can customize their Pages by adding apps, posting stories and promoting offers. Facebook revamped Pages for mobile this spring, introducing a cleaner, simpler look optimized for smartphone screen sizes. The refresh also boosted actions including Like, Call, Message and Share to the top of each Page and added Yelp-like user ratings to the center.
The addition of OpenTable bookings vaults Facebook Pages into closer competition with Yelp. The local business review and ratings platform also touts OpenTable integration.
Facebook is also adding new television listing information to U.S. primetime TV and movie Pages. Listings are based on the user's current time zone and include the channel name, broadcast time and a description of the episode or film playing.
Millions of users visit Facebook Pages each day, with close to half accessing the service from mobile phones. As of the second quarter Facebook now boasts 819 million mobile active users in all, increasing 51 percent year-over-year; mobile daily active users now exceed 469 million. "Nearly half a billion people use Facebook on their phones every day and soon we'll have more revenue on mobile than on desktop," Facebook CEO Mark Zuckerberg said during the company's second-quarter earnings conference call last month.
- read this Facebook for Business blog post
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