Facebook for iOS 7 introduces revamped navigation menu
Facebook (NASDAQ:FB) updated its flagship iPhone application in tandem with the release of Apple's (NASDAQ:AAPL) new-look iOS 7, introducing a new menu designed to simplify access to the social graph.
Facebook introduced a new navigation bar in its iOS app.
The retooled Facebook for iPhone replaces the sliding drawer on the left side of the app with a new navigation bar running across the bottom of the smartphone screen. Users may now tap tabs to toggle between their News Feed to friend requests, messages or notifications--a More option also enables access to their Facebook Timeline, groups, events and other social features.
"Now if you're using iOS 7, a translucent bar at the top of the app will change dynamically as you scroll through different photos and posts," Facebook said. "If you've tapped through a story, you can also swipe from left to right to get back to News Feed."
Michael Sharon, Facebook's product manager for iOS, told The Verge that the social networking giant began testing variations of the new navigation bar in March, rolling out iterations to as many as 8 million users worldwide. The tests generated scant attention, which Sharon credits to the seamlessness of the redesign: "When we did UX studies, people just don't realize that there's a tab bar there," he said. "This is the first time that we're going to make a major, native change that we know all the key metrics."
Sharon said Facebook is planning on implementing additional changes to fully leverage new features and capabilities integrated into iOS 7, which launched to consumers Wednesday. The new iOS 7 SDK "required us to completely rewrite pretty significant parts of our app ... it became very clear that this was a massive change to iOS that we hadn't seen [before]," Sharon explained, noting his team is looking specifically at "some of the cool new back-end features" in the new OS.
Facebook now boasts 819 million mobile active users across all platforms, increasing 51 percent over the second quarter of 2012. Mobile daily active users exceed 469 million.
Facebook trials auto-play video in mobile News Feed, ads could follow
Google, Facebook dominate 70 percent of worldwide mobile ad revenue
Facebook posts blowout quarter, with mobile gains leading the way
Facebook Gifts ditches physical goods, shifts focus to digital sales
Facebook for Every Phone users top 100M, mobile ad push underway
Facebook dumping half of ad units to eliminate redundancies