Facebook: Mobile now generates 30% of advertising revenues


Facebook (NASDAQ:FB) announced revenue of $1.46 billion in the first quarter, an increase of 38 percent year-over year, meeting analyst expectations. Of that, revenue from advertising was $1.25 billion. The company said that 30 percent of its advertising revenue now comes from mobile, up from 23 percent in the previous quarter.

Also, Facebook's mobile monthly active users grew from 488 million to 751 million in the first quarter, a year over year increase off 54 percent. Facebook's mobile only MAUs also increased, to 189 million, up from 157 million in the previous quarter.

Facebook's mobile-only MAUs grew to 189 million in the first quarter.

Facebook-owned Instagram also experienced growth in the quarter. "I'm really proud of how Instagram is doing," said Facebook CEO Mark Zuckerberg during the company's earnings conference call. He added that when Facebook agreed to acquire Instagram, the photo sharing app had 22 million users. As of now, Instagram's userbase has grown to 100 million users. "Instagram is growing even faster than Facebook was when it was this size," said Zuckerberg.

"We've made a lot of progress in the first few months of the year," said Zuckerberg in a prepared statement. "We have seen strong growth and engagement across our community and launched several exciting products."

During the quarter Facebook unveiled Facebook Home, a series of apps for Android that are integrated into the device's homescreen. In addition, the company acquired a number of mobile companies including Parse (a cloud application platform), Osmeta (a stealth mode startup) and Microsoft's Atlas (advertising platform).

During the company's fourth quarter earnings call, Facebook announced that for the first time its mobile users outnumbered its Web users. By the end of 2012 Facebook's mobile monthly active users blossomed to 680 million, a 57 percent increase over the previous year.

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