Facebook: News Feed redesign is inspired by mobile
At a press event today, Facebook (NASDAQ:FB) unveiled a revamped News Feed design that unifies how content appears to users on the Web and on mobile.
The new News Feed features larger images.
The updated News Feed experience is "mobile-inspired" according to Facebook Vice President of Product Chris Cox, adding that the Web version now features a navigation menu like that on phones and tablets.
In addition, Facebook News Feed will now place a greater emphasis on images and video, as well as content from Pages. Facebook CEO Mark Zuckerberg revealed that photos will now make up 50 percent of News Feed content, up from 20 percent. Content from Pages will additionally increase from 15 percent to 25 percent of the News Feed.
"What we're trying to do is give everyone in the world, the best possible newspaper we can," said Zuckerberg.
The update will also improve the presentation of third-party apps in the News Feed. Facebook stated that Instagram "will be treated the same as any other Open Graph app."
Users will also be able to filter their News Feed to focus on specific types of content or interests, such as music, photos, or posts related to certain topics.
Facebook's new News Feed will roll out to some users on the Web today, with updated versions for phones and tablets coming in the next several weeks.
"What we're likely to see is a small amount of people moving into the experience and getting a lot of feedback, and as soon as it's polished rolling it out more broadly," said Cox, as quoted in the Wall Street Journal.
In January, during the company's last earnings call, Facebook revealed that it had more daily mobile active users than daily Web active users, a first for the company.
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