Facebook-owned Parse debuts mobile app development tools


Facebook (NASDAQ:FB)-owned software development platform Parse is rolling out a series of new products designed to simplify the process of building and maintaining mobile applications.

The Parse launches include Custom Analytics, which joins the firm's existing Push Analytics tool. Custom Analytics lets developers slice and dice user interactions around push notifications and track arbitrary events within an arbitrary set of dimensions. The new Background Jobs feature lets developers schedule recurring tasks like sending engagement emails, updating data and long-running computation at any time interval, while two new modules--Parse Image Cloud Module and Parse User Session Module--handle common tasks like graphical image manipulation and login management.

Parse also announced the availability of its Unity SDK. The Unity gaming engine enables game makers to integrate social and identity features into their titles.

Facebook acquired Parse in April 2013 for a reported $85 million. Founded in 2011, Parse offers support for cloud-based data storage services, identity management and login tools, push notifications, social interactions and custom code. Applications leveraging the Parse platform run across operating systems including Apple's (NASDAQ:AAPL) iOS, Google's (NASDAQ:GOOG) Android, Microsoft's (NASDAQ:MSFT) Windows Phone 8 and JavaScript, as well as Windows 8 and Mac OS X for the desktop. Blog