Facebook retools Login to bolster mobile user privacy controls

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Facebook (NASDAQ:FB) is rolling out a new version of Login giving users greater control over sharing mobile application activity with their social circle.

Click here for an infographic from Facebook on the usage of Login.

Facebook Login lets users sign in to mobile apps with their Facebook account, sidestepping long registration and password protocols. Moving forward, all apps leveraging Facebook Login must separately ask users for permission to post activity back to their Facebook timeline.

"Don't want to share your music playlist or workout routine with friends? You can choose to skip sharing altogether," Facebook explains. "Clearly separating sharing means people can decide whether they only want to use Facebook Login for fast registration without also sharing back to Facebook. If you want to share later, you still can."

Facebook is also boosting Login load up speeds on mobile devices as much as 31 percent. Additional improvements are in the pipeline, the social networking giant said.

Mobile subscribers sign into apps using Facebook Login more than 850 million times each month. Eighty-one of the current top 100 grossing apps in Apple's (NASDAQ:AAPL) App Store and 62 percent of the top-grossing apps in Google (NASDAQ:GOOG) Play integrate Facebook Login. Eighty percent of users who click to log in with Facebook accept the requested app permissions, the firm adds.

Facebook now boasts 819 million mobile active users, increasing 51 percent over the second quarter of 2012. Mobile daily active users now exceed 469 million. The company said nearly half a billion people use Facebook on their phones every day.

For more:
- read this Facebook Newsroom post

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