Facebook simplifies content sharing within iOS apps


Facebook (NASDAQ:FB) introduced Share Dialog, which makes it easier for users to post status updates, tag friends and share location data within applications optimized for Apple's (NASDAQ:AAPL) iOS.

"Similar to the Like button, you can create engaging sharing experiences with just one line of code," explains Facebook Engineer Jason Clark. "People now have the option to share activity from apps through this dialog without needing to login to Facebook first. This eliminates one to three extra steps required for login when sharing via the feed dialog."

Share Dialog is available via the Facebook SDK for iOS. "If you're a mobile developer, this should be one of the first ways you integrate your app with Facebook to engage with our 750+ million mobile users," Clark added.

Late last month, Facebook acquired software development platform Parse, signaling the social networking giant's entry into a new business category: Premium application development tools and services. Founded in 2011, Parse offers support for cloud-based data storage services, identity management and login tools, push notifications, social interactions and custom code, and it currently powers more than 60,000 apps across a variety of platforms.

Facebook will offer Parse services alongside its existing Facebook Platform APIs and developer tools. "By making Parse a part of Facebook Platform, we want to enable developers to rapidly build apps that span mobile platforms and devices," said Douglas Purdy, Facebook's director of product management.

For more:
- read this Facebook Developers blog post

Related articles:
Facebook snaps up Parse to accelerate mobile app development
Facebook overhauls mobile Pages to challenge Yelp, foursquare
Facebook, Instagram most visited social apps in March, Mobidia finds
Facebook makes voice calling free in U.S. on Android via Messenger, Home
Facebook scoops up stealth mobile software startup Osmeta
Facebook: News Feed redesign is inspired by mobile