Facebook taps former Motorola exec Gary Briggs as first CMO


Facebook (NASDAQ:FB) has hired former Motorola Mobility executive Gary Briggs as its first-ever chief marketing officer. Briggs replaces Facebook Vice President of Product Marketing Eric Antonow, who is leaving the social networking giant after spearheading its marketing efforts since 2010: A Facebook spokesperson told AdAge that Antonow will exit next month to pursue a project related to his interest in education.

Briggs will lead Facebook's teams in charge of product marketing, platform marketing and events, communication design, brand marketing and content strategy. "Facebook isn't just a company. For more than a billion people, it's their connection to the friends and things they care about most," Briggs said. "Telling the story of such an important and still very young brand is an incredible opportunity, and I cannot wait to get started."

Briggs joined Motorola in May 2012 following Google's (NASDAQ:GOOG) $12.5 billion acquisition of the device maker. He previously served as Google's vice president of product marketing, driving efforts to promote the company's search, commerce, Chrome and Google+ initiatives. Briggs landed at Google in 2010 after a stint as CEO of gift card startup Plastic Jungle; his résumé also includes tenures at eBay and PepsiCo.

Facebook now boasts 819 million mobile active users, increasing 51 percent over the second quarter of 2012. Mobile daily active users now exceed 469 million. "Nearly half a billion people use Facebook on their phones every day and soon we'll have more revenue on mobile than on desktop," Facebook CEO Mark Zuckerberg said during the company's second-quarter earnings conference call last month.

For more:
- read this AdAge article

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