Facebook tops 100 million mobile app downloads on GetJar


More than 100 million subscribers worldwide have now downloaded social networking behemoth Facebook's mobile application from cross-platform app storefront GetJar, making it the most downloaded ever on a single app store. Over half of all Facebook downloads originated via Nokia devices, GetJar adds. Some 200 million global consumers are now actively using Facebook's mobile products across all platforms, up from just 65 million a year ago, the company recently stated. In addition, Facebook is the most popular application across most operating systems according to Nielsen Company data published in mid-September: Fifty percent of iOS users have accessed the app within the last 30 days, compared with 45 percent of BlackBerry users and 32 percent of Windows Phone users. Facebook is also the second most popular app among Android users (45 percent)--only Google Maps ranks higher, and just barely (46 percent).

GetJar now offers more than 75,000 applications in all, serving consumers spanning over 200 countries, generating roughly 100 million downloads per month and supporting 2,300 different handset models. All GetJar apps are free; developers monetize their applications by incorporating advertising or launching demo versions through the site and upselling full-fledged premium iterations across other sales channels. GetJar's own revenue model is predicated on offering partners premium placement and promotional services--developers bid for prime real estate on the store's website, and the firm generates income according to the number of downloads that result.

Earlier this month, GetJar announced AT&T (NYSE:T) will offer its complete application catalog via the AT&T AppCenter portal. The new GetJar app download offers access to a vast selection of games, social networking solutions, productivity tools and more, available for feature phones as well as smartphone platforms including Android, BlackBerry, Windows Phone, iOS and Symbian.

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