Facebook unveils Video on Instagram, challenges Twitter's Vine

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Facebook (NASDAQ:FB) unveiled a new video aspect to its Instagram app today at a press event. Video on Instagram, which rivals Twitter's video app Vine, is a new feature that allows users to take and share short video clips.

Instagram

Video on Instagram

The new video features are available immediately through an app update for Apple's (NASDAQ:AAPL) iOS and Google's (NASDAQ:GOOG) Android. The app lets users shoot video clips up to 15 seconds long. In contrast, Vine videos are capped at 10 seconds.

"Given the importance of mobile and video for Facebook, the prospect of video features in Instagram should come as no surprise. And given the popularity of Twitter's Vine service, it is perhaps more surprising that Facebook has not introduced video for Instagram sooner," said Eden Zoller, principal consumer analyst at Ovum.

During the event, Instagram CEO and co-founder Kevin Systrom stressed that Instagram hasn't changed but merely includes more options for users to share and explore media. Video on Instagram touts 13 unique filters designed for video only, a custom cover frame to represent the video in a user's Instagram feed and a video stabilization feature called Cinema. Users also have the ability to delete clips from a video stream.

"We need to do to video what we did to photos," said Systrom.

News of Instagram revealing new video features first surfaced earlier this week. This week Vine also stated it is working on new features, teasing clips of full-screen video and messaging options.

In additional news, Facebook CEO Mark Zuckerberg revealed new key milestones for Instagram, including 16 billion photos shared and 1 billion likes each day. Instagram now has 130 million monthly users.

For more:
- see this Forbes story
- see this Instagram blog post

Related articles:
Report: Instagram adding video to combat growth of Twitter's Vine
Vine teases new full-screen video, messaging features
Facebook update lets users post images in comments

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