Facebook usurps Google Maps as top app in U.S.


Facebook (NASDAQ:FB) edged out Google (NASDAQ:GOOG) Maps to claim the number one spot among U.S. apps, according to a new report from comScore. The comScore Mobile Metrix measured apps on their monthly unique visitors and user engagement.

Despite strong adoption of Google Maps after its release last month, comScore noted that the app slipped to second place after Apple (NASDAQ:AAPL) introduced its own in-house maps.

"Of course Apple's decision to replace Google Maps with Apple Maps on iOS 6 also caused a decline in Google Maps usage in October, which is largely responsible for the position swap. Meanwhile, Google Maps has been clawing its way back the past few months after getting reinstated on iOS 6, so look for the competition for the No. 1 spot to heat up as we head into 2013," said Andrew Lipsman, VP of Marketing & Industry Analysis, at comScore.

Source: comScore

Google currently produces five of the top six apps according to the report, including Google Play, Google Search, Gmail and YouTube.

Facebook, however, is also the dominant app in terms of mobile app engagement. Facebook alone accounted for 23 percent of the time users spent using mobile apps. Facebook-owned photo-sharing service Instagram occupies another 3 percent of users' time. In contrast, all of the Google apps combined only amounted to 10 percent of time spent using mobile apps. Gmail was the most used app and accounted for 3 percent of time spent on mobile apps.

Overall, Facebook and Google combined to control one-third of the time users spent on mobile apps.

For more:
- see this comScore release 
- see this CNet article

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