Facebook's mobile users eclipse 350M, daily logins pass 500M
Facebook now tops 800 million users worldwide, a milestone announced Thursday during the social networking giant's F8 conference in San Francisco. In addition, Facebook daily logins recently topped 500,000 for the first time. Facebook CTO Bret Taylor also stated that more than 350 million users now access the platform via mobile device each month.
Despite the growing role of mobile services within the Facebook ecosystem, the F8 event was short on announcements geared to evolving the mobile user experience. Chief among the F8 headlines: Timeline, essentially an online scrapbook spotlighting the most historically significant photos, videos and posts from each user's life. Facebook also introduced Ticker, which tracks friends' updates, and rolled out its much-anticipated social music platform, teaming with digital music services including Spotify, Rdio, Rhapsody and MOG to enable listeners to seamlessly share songs and playlists, see what music their friends are listening to and more.
Facebook did not take the wraps off the much-anticipated "Project Spartan," an HTML5-based mobile platform optimized for Apple's (NASDAQ:AAPL) iPhone and iPad but designed to circumvent the App Store distribution channel, giving Facebook far greater control over the user experience. Insiders say the mobile web solution will include a drop-down menu featuring various Facebook and partner applications--clicking an app loads it from the appropriate server, complete with a Facebook wrapper that integrates key social media functions. Project Spartan is expected to target Apple's mobile Safari browser at launch but will eventually expand to other operating systems, including Google's (NASDAQ:GOOG) Android.
- read this Los Angeles Times article
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