Fandango adds PayPal support to movie ticketing apps
Moviegoer services provider Fandango is integrating PayPal payment support into its movie showtimes and ticketing applications for Apple's (NASDAQ:AAPL) iOS and Google's (NASDAQ:GOOG) Android, giving users an additional option to fund mobile transactions. Film fans can select PayPal after choosing a movie showtime and entering ticket quantity, then log in to PayPal to complete their purchase.
Fandango's existing movie ticketing apps tout 20 million downloads across mobile platforms including iOS, Android, BlackBerry and Windows Phone 7. The firm reports ticket purchases on mobile devices have increased 73 percent in 2011: This summer, Fandango accounted for 19 percent ($32 million) of all tickets sold during Harry Potter and the Deathly Hallows, Part 2's opening weekend, adding that close to 20 percent ($6.5 million) of those sales originated via mobile.
Last month, Fandango expanded its paperless ticketing solution to Regal Entertainment Group, the nation's largest theater chain, enabling customers to purchase theater passes sent directly to their smartphones as 2D barcodes. Consumers who've purchased Fandango Mobile Ticket access can bypass the box-office window or ticketing kiosks, proceeding directly to the ticket-taker outside the theater entrance. After the ticket-taker scans the barcode on their phone, patrons can go directly to their seats. With the Regal Entertainment Group partnership, Mobile Ticket is now available at more than 1,200 screens.
eBay-owned PayPal is on pace to handle more than $3.5 billion in mobile payments in 2011. In September, PayPal took the wraps off a series of new payment technologies the commerce platform's president Scott Thompson calls "a one-stop shop for merchants to engage their customers directly during every part of the shopping lifecycle."
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