Fandango extends mobile movie ticketing to Apple's Passbook app
Fandango is extending its Mobile Ticket service to Apple's (NASDAQ:AAPL) Passbook, the new iOS 6 application that collects users' movie passes, transit cards, retailer loyalty punchcards and related documents.
Fandango users can now purchase paperless tickets sent to their phones as scannable barcodes.
The Fandango movie ticketing platform enables consumers to purchase paperless passes sent to their phones as scannable barcodes. iPhone and iPod users can now add Mobile Ticket purchases directly to the Passbook app, then show their iOS device screen to the ticket taker upon arrival at their local cinema, bypassing the box office line in the process.
More than 2,600 theaters across the U.S. support the Mobile Ticket service, and mobile transactions now account for close to 30 percent of overall Fandango sales, increasing 116 percent year-over-year during the lucrative 2012 summer movie season. Fandango adds that downloads of its native mobile applications have also increased 43 percent since this time last year and now exceed 26 million.
Apple rolled out iOS 6 to consumers Wednesday. In addition to Passbook, the revamped mobile operating system promises deep integration with Facebook and introduces a new Maps platform built in-house as a replacement for Google's (NASDAQ:GOOG) Maps data.
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