Fiksu: iPhone app downloads up 2% in June to 4.6M per day
Daily downloads from Apple's (NASDAQ:AAPL) App Store increased 1.98 percent in June 2012, according to mobile user acquisition platform Fiksu.
The Fiksu App Store Competitive Index, which measures the average aggregate daily download volume of the top 200 free U.S. iPhone apps, reports that consumers installed an average of 4.63 million iPhone apps per day in June, up from 4.54 million a day in May. Fiksu credits the increase to annual summertime uptick in download activity.
Fiksu's Cost per Loyal User Index, which measures the cost of acquiring a loyal user for brands who proactively market their apps, increased by 14.3 percent to $1.44, up from $1.22 the previous month. Fiksu notes that many brands operate on a quarterly schedule, fueling a boost in spending as marketers looked to spend their remaining budgets before the second quarter came to the close.
The Fiksu platform is designed to help brands more cost-effectively market their iOS and Android applications, leveraging predictive algorithms to optimize advertising campaigns in real time. Fiksu evaluates more than 225 billion potential impressions per month across 40 mobile ad networks and real-time bidding exchanges, also factoring into the equation more than 33 billion post-download in-app activities, (i.e., launches, purchases, registrations and upgrades) as well as campaign variables like traffic source, device and creative. Fiksu then recommends campaign decisions based on historical performance, the client's budget and volume goals, and their monetization strategy.
Fiksu's App Store Competitive Index (June 2012)
Fiksu's Cost per Loyal User Index (June 2012)
Earlier this month, Fiksu closed a Series B financing round totaling $10 billion. New investor Qualcomm (NASDAQ:QCOM) Ventures led the round, with existing investor Charles River Ventures also contributing. Fiksu has now raised $17.8 million in total funding and said the newest financing will support its growth in the European and Asia Pacific markets.
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