Firms develop custom mobile apps, enterprise app stores

Custom mobile apps and stores enable companies to control apps and data, rather than devices.
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A majority of companies have at least one custom mobile application available to their employees and are moving ahead with enterprise application stores, according to a survey by mobile application management firm AppCentral.

The survey found that almost half of the companies surveyed had up to five customer mobile applications and close to one-quarter had more than six. AppCentral polled more than 200 mobile device users from over 100 companies.

Funding for these custom mobile app projects is most often provided by individual business units (36 percent), rather than IT groups (29 percent). This funding trend could pose challenges for IT in terms of management of these apps, as well as enforcing a company-wide security policy.

The most common custom mobile app was for field enablement (17 percent), followed by customer service (13 percent), approvals (also 13 percent) and utility apps (12 percent). The main drivers for custom mobile apps are increased employee productivity, revenue generation and improved customer engagement, according to the survey.

A majority of respondents said their companies were at some stage of maturity regarding deploying enterprise app stores. These stores, along with customer mobile apps, enable businesses to focus on controlling apps and data, rather than devices, AppCentral noted.

"As the workplace becomes increasingly mobile, custom applications have emerged as a way to streamline how companies engage customers, improve employee productivity and boost revenue. More and more we're seeing individual business units within the organization, rather than IT departments, lead the way in terms of mobile application development and deployment," observed John Dasher, AppCentral's vice president of products and marketing.

For more:
- see the AppCentral survey

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