Flipboard adds 3M users, 500K customized magazines in two weeks


Flipboard users have created more than half one million customized digital magazines in the two weeks since the new personalization tools launched, the firm reports. More than 3 million new users downloaded the application during the same timeframe, boosting Flipboard's total userbase to 53 million.

Flipboard Milestone - Infographic

Click here to view the full infographic from Flipboard.

Flipboard brings together stories, photos and videos from across multiple content platforms and social networks, leveraging a swipe-based user interface that draws inspiration from the look and feel of traditional print publications. Flipboard 2.0, available for Apple's (NASDAQ:AAPL) iOS, introduced a "+" button enabling iPhone and iPad owners to assemble personalized publications spotlighting any topic, event or personal interest--each item "flipped" into a magazine preserves attribution back to the original media source, and social media content such as comments and retweets are reflected back to the originating social network.

All customized Flipboard magazines are public and sharable via email, Facebook (NASDAQ:FB) or Twitter--readers can "like" items, comment on posts or even set up subscriptions for subsequent issues. The new Flipboard Notifications also alerts curators when readers interact with their magazines.

More than 50 percent of 2.0 users are reading magazines every day, Flipboard said. Readers have so far created 106 different fanzines dedicated to the HBO series Game of Thrones, 276 magazines focused on coffee and 35 publications spotlighting the Boston Red Sox, five more than the number created by fans of the team's bitter rival, the New York Yankees.

For more:
- read this Flipboard Blog post

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