Flipboard extends magazine curation tools to Android
Flipboard is rolling out an overhauled version of its free social magazine application for Google's (NASDAQ:GOOG) Android, adding tools allowing users to create and share their own customized digital magazines. Flipboard first introduced the curation features for Apple (NASDAQ:AAPL) iOS users in late March.
Flipboard brings together stories, photos and videos from across multiple content platforms and social networks, leveraging a swipe-based user interface that draws inspiration from the look and feel of traditional print publications. The new Flipboard for Android 2.0 introduces a "+" button enabling smartphone and tablet owners to assemble personalized publications spotlighting any topic, event or personal interest--each item "flipped" into a magazine preserves attribution back to the original media source, and social media content such as comments and retweets are reflected back to the originating social network.
All customized Flipboard magazines are public and sharable via email, Facebook (NASDAQ:FB) or Twitter--readers can "like" items, comment on posts or even set up subscriptions for subsequent issues. The new Flipboard Notifications section also alerts curators when readers interact with their magazines. As of mid-April, iOS device owners created more than half a million customized magazines, with more than 50 percent of Flipboard 2.0 users reading magazines every day.
In conjunction with its Android overhaul, Flipboard introduced Editor, a Web-based tool giving curators greater control over their magazines. Users can leverage Editor to shuffle the order of stories, photos and videos in their magazines, delete content, reorder the magazines themselves and access insight into how often items in a magazine are shared. Also new across all Flipboard editions: articles, blogs and videos from The Financial Times.
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