Flipboard finally expands from Apple's iOS to Android


Flipboard, the free social magazine first launched for Apple's (NASDAQ:AAPL) iOS in mid-2010, is finally coming to smartphones and tablets running Google's (NASDAQ:GOOG) rival Android operating system.

Flipboard (named a FierceWireless Fierce 15 award winner last year) brings together stories, photos, news and updates from across multiple social networks, drawing inspiration from the look and feel of traditional print publications. While Flipboard readers on tablets flip through magazine-like pages of content, the smartphone experience employs a vertical, thumb-swipe approach enabling users to access content while holding the device in one hand.


Flipboard for Android brings together stories and photos from across multiple social networks,

Flipboard for Android introduces support for the Google+ social platform, enabling users to see stories in the Google+ stream, updates from people in their Circles and posts from pages on their subscription list. Users may also +1 any post or tap the avatar to share, comment and reply via their Google+ account. Flipboard for Android also integrates YouTube videos, complete with commenting, recommending, sharing and subscription functionality. Flipboard now touts more than 2,000 content partners in all.

Flipboard for Android is available for download now from Google Play, Amazon Appstore for Android, Barnes & Noble's Nook Store and Samsung Apps. Samsung will also pre-install Flipboard on its new Galaxy SIII device.

The Android edition of Flipboard arrives six months after Google introduced its own competing newsreader application, dubbed Currents. Insiders say Google entered negotiations to acquire Flipboard in 2010, but the startup declined Google's overtures; Google reportedly told Flipboard that if the two sides could not reach an agreement, it would introduce its own magazine-style social reader app, joining other Flipboard rivals including Yahoo's Livestand and Zite.

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