Flurry acquires Trestle, unveils AppCloud backend service
Flurry has acquired Trestle, which provides cloud-based infrastructure support to mobile application developers. Financial terms were not disclosed.
Flurry completed the Trestle deal in May, and the mobile app measurement firm is now publicly disclosing the acquisition in tandem with the launch of AppCloud, a new backend support service integrated into its core Flurry Analytics product. According to Flurry, AppCloud is designed to reduce developers' infrastructure buildout efforts and slash their IT investments; the service includes user account management tools and scalable cloud storage as well as support for targeted push notifications, leveraging Flurry performance data to enable developers to reach different segments of their audience and then measure how those messages impacted usage patterns.
Flurry AppCloud is now available in beta for applications built for Apple's (NASDAQ:AAPL) iOS and Google's (NASDAQ:GOOG) Android, with general availability slated for later this summer. AppCloud is priced based on completed monthly data transactions: The first million transactions are free, with every 1,000 additional transactions are priced at $0.05. Developers can incorporate AppCloud support into their apps using the Flurry Analytics SDK.
More than 70,000 mobile developers use Flurry Analytics across roughly 200,000 mobile apps. Last month, Flurry introduced Ad Analytics, enabling mobile app marketers to measure the effectiveness of traffic acquisition campaigns across advertising networks including Google's AdMob, Apple's iAd and independent Millennial Media. Flurry Ad Analytics--built on top of Flurry Analytics--automatically tracks clicks and installations, attributing all data to the correct campaigns and traffic sources.
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