Flurry: Amazon thrashes Google on Android app revenues
Developers generate substantially greater revenues per user in Amazon.com's Appstore for Android than in the rival Google (NASDAQ:GOOG) Play storefront, according to new data published by app store analytics firm Flurry.
Click here to view the chart from the report.
Flurry reports that for every $1 generated by Apple's (NASDAQ:AAPL) pacesetting App Store for iOS, Amazon Appstore yields an average of $0.89 per user, while Google Play earns developers just $0.23 per user. The results mirror similar Flurry findings published in December 2011 that revealed developers earn just $0.24 per user in Google Play (then operating as Android Market) for every dollar generated by the App Store.
Flurry credits Amazon Appstore's success to the company's digital retail expertise, noting that Google's strengths are its search tools and advertising technologies. "Based on revenue potential, we expect to see an increasing number of developers support Amazon," writes Flurry Vice President of Marketing Peter Farago on the firm's blog. "Google will need to reduce commerce friction to maintain strong developer support."
Amazon Appstore for Android celebrated its one-year anniversary in March. The storefront offers a series of automated marketing features extending Amazon's signature product recommendation engine to mobile software merchandising, as well as a Bestsellers section to further improve consumer discovery. Unlike Google Play, Amazon Appstore for Android tests all apps before introducing them in the store, guaranteeing a positive user experience and protecting consumers from potentially harmful situations. The store now offers more than 31,000 titles, far behind Google Play's 400,000.
Google Play replaced Android Market last month, offering a more expansive content marketplace featuring apps as well as music, movies and e-books in a move to emulate Apple's iTunes, which includes the App Store. Android Developer Ecosystem Manager Eric Chu stepped down from his role as head of Android application sales days later. TechCrunch later reported that Android Market was long a secondary priority within the Android group, with Google Vice President of Mobile Andy Rubin judging the platform's success based on device activations and mobile search revenues, not app downloads and sales.
- read this Flurry Blog entry
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