Flurry: Android, iOS device owners spend 2 hours inside apps each day


The average U.S. consumer now spends an average of 2 hours and 38 minutes per day on smartphones and tablets, dedicating 80 percent of that time--about 2 hours and 7 minutes--to mobile applications and the remaining 31 minutes to surfing the mobile Web, mobile app analytics firm Flurry reports.

Gaming remains the most popular category among all applications written for Google's (NASDAQ:GOOG) Android and Apple's (NASDAQ:AAPL) iOS, Flurry reports: Consumers dedicate 32 percent of all mobile app time playing games, followed by Facebook (NASDAQ:FB) at 18 percent and Apple's Safari browser at 12 percent.

"Worth noting is that a lot of people consume Web content from inside the Facebook app," said Flurry CEO Simon Khalaf. "For example, when a Facebook user clicks on a friend's link or article, and Facebook, inside its Web view, displays the article without launching a native Web browser (e.g., Safari, Android or Chrome). So if [we] consider the proportion of Facebook app usage that is within their Web view (a.k.a. browser), then we can assert that Facebook has become the most adopted browser in terms of consumer time spent."

As of the fourth quarter of 2012, Android and iOS device owners now open an average of 7.9 apps per day, up from 7.5 apps the previous year and 7.2 in late 2010. "The steady growth rate indicates that the app economy is not yet experiencing saturation, as consumers steadily use more apps over time," Khalaf notes. "And while there are more apps in the store, large numbers of them have short lifespans, such as books, shows and games. Assertions that people are using fewer apps in 2012 than they did in 2010 appear to be incorrect."

The number of new apps used on devices grew from 17% to 37% of total apps from 2010 to 2012.

Flurry measures app usage across more than 1 billion active connected devices each month: Roughly 100,000 clients use its analytics services across more than 300,000 apps. Flurry is now expanding its platform to the mobile Web and will release a JavaScript SDK enabling site owners to integrate its usage measurement tools in a matter of minutes.

For more:
- read this Flurry Blog post
- read this release

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