Flurry: Windows Phone app development catching up to Android
Application development projects targeting Microsoft's (NASDAQ:MSFT) Windows Phone mobile operating system have increased 600 percent over the last 12 months, according to new data published by app store analytics firm Flurry.
Total Flurry project starts (defined as developers setting up an app for analytics tracking prior to launch) have grown by roughly 50 percent over the last year. As of the second quarter of 2012, Windows Phone builds account for 4 percent of all Flurry partner projects, up from 1 percent the previous quarter. Apple's (NASDAQ:AAPL) iOS fuels 67 percent of new Flurry projects, down from 71 percent in the first quarter; Google's (NASDAQ:GOOG) Android follows at 28 percent (up from 27 percent), and Research In Motion's (NASDAQ:RIMM) BlackBerry remained flat at just 1 percent.
Source: Flurry Analytics
"If we look at just Android and Microsoft in the month of June, for every Windows Phone new project started, four have been started for Android," writes Flurry Vice President of Marketing Peter Farago on the firm's blog. "Considering the much smaller Windows Phone installed base compared to Android, Microsoft is currently over-indexing. From Google's point-of-view, this must elevate Microsoft from an 'also-ran' to a potential competitive threat with the resources and know-how to kick-start momentum and mount a campaign to reel in the second-place player."
Flurry credits mounting developer interest in Windows Phone to a number of factors, including continued frustration over Android fragmentation, concern for increasing competition on iOS and dwindling faith in BlackBerry. "Whatever the reason, it's clear that Microsoft still knows how to attract third-party developer support," Farago adds. "Flurry expects Microsoft to make continued headway over the course of 2012."
Source: Flurry Analytics
More than 70,000 companies have integrated Flurry Analytics across more than 190,000 applications. Earlier this month, gaming giant Activision Publishing announced it will leverage Flurry's analytics and advertising platforms to help developer partners more effectively promote and monetize their mobile games.
- read this Flurry Blog entry
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