Forecast: One in six users to own NFC-enabled phones by 2014
One in every six mobile subscribers worldwide will own a device enabled with Near Field Communications capabilities by 2014 according to a new forecast issued by market analysis firm Juniper Research. While NFC adoption and mobile payment services are currently limited primarily to the Far East, Juniper anticipates high growth in both North America and Western Europe over the next five years, adding global gross transaction value will exceed $110 billion by 2014. Moreover, Juniper believes retailing ARPU from NFC coupons and smart posters will exceed ARPU from NFC payment transactions by the end of the forecast period.
"Our research found that both the business model and the rollout of [point of sale] NFC readers at merchant locations are issues that need solving--depending on the country," said report author Howard Wilcox in a prepared statement. "As these are overcome NFC is poised to enter an operational build up phase culminating in mass service rollouts across many countries, typically in metro areas driven by transport ticketing."
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