Gameloft, MediaTek team to preload games on phone chipsets

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Gameloft has inked a global partnership with fabless semiconductor manufacturer MediaTek to preload games on smartphones and feature phones incorporating MediaTek chipsets. 

MediaTek's new MT6255 single-chip solution will integrate into Gameloft's Asphalt 6: Adrenaline (pictured).

MediaTek's new MT6255 single-chip solution will integrate into Gameloft's popular racing title Asphalt 6: Adrenaline alongside trial versions of Block Breaker 3, Assassin's Creed Revelations and Brain Challenge 3: Think Again! Gameloft is also dedicating development teams in France, Vietnam and China to build games designed for MediaTek-powered platforms.

An average of 35 million mobile gamers worldwide play Gameloft titles each month, with total downloads of its freemium iOS and Android games topping the 125 million mark. In March, Gameloft reported fiscal year 2011 revenues of $217 million, up 17 percent over 2010, crediting its success to sales in emerging countries.

In addition to the new MediaTek partnership, Gameloft is teaming with Japanese mobile gaming platform GREE to introduce its first social card game, scheduled for release next month. Gameloft's 2012 slate also features smartphone, tablet and feature phone titles based on licenses including The Dark Knight Rises, Men in Black 3, The Avengers, The Amazing Spider-Man, My Little Pony and Littlest Pet Shop.

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