Gameloft will launch 20 more mobile games this year
French game publisher Gameloft is putting its research and development efforts into mobile and will launch 20 more mobile games this year. The company reported sales of $119.7 million in revenue for the first half of the year, an increase of 24 percent from $96.5 million in the first half of 2011, noted smartphone and tablet game sales were up 119 percent and accounted for more than 50 percent of sales. In addition, the company said that the freemium model was a big factor in that growth.
Gameloft reported an operating income of $5.5 million for the first half of 2012, down from $9.9 million a year ago. The company said the decline was due to more research and development in mobile as it replaced console and PC game development with mobile and tablet games.
Interestingly, the company said that more than 57 million monthly active users play Gameloft games, and 60 percent of Gameloft's mobile game revenue comes from in-app purchases and advertising.
In a recent interview with FierceMobileContent, Gameloft's VP of Publishing for the Americas, Baudouin Corman, said the publisher will continue supporting both premium and freemium pricing models in the future. "We believe the mix of free-to-play and premium games is really our way to grow our base inside this business," Corman said, noting that some premium Gameloft titles also include freemium elements: For example, racing title Asphalt 7: Heat delivers a "full experience" at its 99-cent download price, but consumers can further enhance gameplay via additional in-app purchasing options.
- see this VentureBeat article
Gameloft: In-app purchases, ads fuel 60% of mobile gaming revenues
Gameloft VP: We're developing HTML5 games, will support Windows Phone 8
Gameloft inks deal for Hasbro-branded mobile titles
Gameloft bringing The Dark Knight Rises mobile game to iOS, Android
Gameloft, MediaTek team to preload games on phone chipsets