Gartner: AirWatch, Citrix, MobileIron among MDM leaders

MDM license revenue to reach more than $1.6 billion in 2014

AirWatch, Citrix (NASDAQ: CTXS), Fiberlink, Good Technology, MobileIron and SAP are the leading vendors in the mobile device management market, according to Gartner's latest Magic Quadrant report.

Gartner forecasts that MDM license revenue will reach more than $1.6 billion in 2014, up from $784 million in 2012. Cloud-based MDM accounted for 17 percent of the 2012 revenue total.

At the same time, increased competition has put downward pressure on pricing. Gartner said that per-seat pricing dropped up to 30 percent on average during 2012.

North America was the largest market for MDM products, accounting for 65 percent of the revenue last year, followed by Western Europe, with 17 percent of the revenue.

The research firm said that BYOD would continue to drive the demand for MDM products, with an increasing emphasis on security features. It predicted that the MDM market would evolve toward more comprehensive enterprise mobility management products.

"This entails many of the services for optimizing and enabling mobile applications and data on the device, as well as for ensuring the security of that data. Many products are still evolving in this area, but it will be the primary focus of many MDM providers during the next few years," the report explained.

AirWatch CEO John Marshall said that his firm is "very excited to be recognized as a leader" by Gartner. "One of the things we have done is invest in people. We have added almost 1,000 people over the last 12 months," Marshall told FierceMobileIT.

Gartner said that AirWatch has had some "negative experiences specifically regarding implementation and postsales technical support for on-premises installations and upgrades." Marshall attributed the problems to the firm's rapid global expansion.

"We have some of the largest global rollouts in the world ... Coordinating and making system upgrades possible becomes very challenging" for large on-premise customers, Marshall said. "We have opportunities" for improvement, he admitted.

AirWatch recently secured $25 million in funding from Accel and Insight Venture Partners, bringing its total funding raised this year to $225 million. AirWatch plans to use this funding to continue its global rollout, Marshall noted.

For more:
- check out Gartner's MDM Magic Quadrant report (reg. req.)

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