Gartner: Hybrid mobile apps well-suited for BYOD environments

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Hybrid mobile apps that offer a balance between HTML5-based web apps and native apps are well-suited for business-to-employee apps in the BYOD environment, judged Van Baker, research vice president at Gartner.

Hybrid apps are expected to make up 60 percent of enterprise mobile apps in 2015, while web mobile apps will make up 30 percent and native apps only 10 percent.This compares with 40 percent of consumer mobile apps being hybrid, 40 percent being native and 20 percent being web-based in 2015, according to Gartner.

"The BYOD trend and the increased pressure on organizations to deploy mobile applications to accommodate mobile work styles of employees will lead businesses to manage a portfolio of mobile application architectures, and hybrid architectures will be especially well-suited to business-to-employee applications," observed Baker.

Enterprises will move away from native mobile app development because there is fragmentation of development tools. As a result, different versions of native apps need to be made for each type of device and operating system, Gartner explained.

Hybrid mobile apps help overcome the drawbacks of native app development,  as well as the incomplete support for HTML5-based web app development.

Salesforce.com (NYSE: CRM) for one is moving ahead with support for hybrid mobile app development. Earlier this month, the customer relationship management software giant launched a mobile app development service that offers customers and partners tools to build mobile apps on its cloud platform and connect front-end software with enterprise data.

The new service includes Salesforce Mobile SDK 2.0, which enables enterprise app developers to securely connect enterprise data to native, hybrid or HTML5-based mobile apps on iOS or Android devices.

For more:
- see Gartner's data
- check out Salesforce.com's release

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