GetJar CEO: Only 0.1% of apps generate 50% of downloads
While securing a spot on the coveted top paid, free or grossing app lists may mean pay day for the few developers who make it, most developers won't get anywhere close.
Speaking at a panel at GigaOM's Mobilize conference, GetJar CEO Chris Dury revealed that one-tenth of 1 percent of apps generate over half of all app downloads--but he said there is hope for unknown developers to gain traction.
Ouriel Ohayon, co-founder of mobile marketing platform Appsfire, said the one of best things for app stores to do to encourage organic app discovery would be to do away with top charts altogether.
Ohayon suggested that Apple (NASDAQ:AAPL) could improve its App Store by separating games from other apps, noting there are 25 different app categories. "Games are by far most of the catalog. Separating them would be a good way to get the other categories to pop up," he said.
"The second thing would be to kill the charts so people would go to other discovery mechanisms in the store," he added.
Tomer Kagan, co-founder and CEO of app discovery firm Quixey, agreed and highlighted the need for Apple to be a more open platform. Top app charts "are very detrimental. ... Very few apps have ever made it to the charts," added Kagan.
On the Android side, Ohayon stated that Google (NASDAQ:GOOG) Play could be vastly improved by introducing an affiliate program. This, he explained, would encourage outlets to cover apps and link back to Google Play.
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