Google acquires social networking organizer startup Katango
Google (NASDAQ:GOOG) has acquired Katango, which develops social algorithms designed to improve mobile and online social media interactions. Financial terms of the deal were not disclosed. Katango confirmed the acquisition on its website, stating it will join the Google+ social networking team.
Katango issued its iPhone application in July. The free solution (now removed from Apple's [NASDAQ:AAPL] App Store) automatically sorted social networking contacts into groups, enabling users to privately share updates and photos with their closest friends and family members without exposing their personal life to their extended social circle. Katango's approach and philosophy mirrors the Google+ platform, which offers users the flexibility to selectively share materials with friends and family sorted into "circles."
Prior to the Google deal, Katango raised $2 million in venture funding, led by Kleiner Perkins Caufield & Byers. TechCrunch first reported Google's interest in Katango in late September.
Google+ launched in June 2011. In addition to circles, the service also includes Hangouts, a multi-person video chat solution, as well as Huddle, a group messaging feature supporting real-time texting to multiple contacts. Last month, Google CEO Larry Page said Google+ now boasts more than 40 million users.
- read this TechCrunch article
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