Google to add Offers to Maps for Android and iOS

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Google (NASDAQ:GOOG), during its I/O developer conference, announced it will refresh its Maps for Mobile product on Android and Apple's (NASDAQ:AAPL) iOS this summer, bringing coupons, improved routing and support for tablets.

Google's Daniel Graf announced that the updated version of Google Maps for Mobile will support integrated coupons and other offers from merchants inside the app itself. The service will allow users to save the offers for later usage. Graf said Starbucks is currently participating in the offering, and there are "many more" merchants that will also be added in the coming months.

Google currently offers coupons through its Google Offers and Google Wallet offerings, but adding coupons and merchant offers directly into its Maps service will likely dramatically expand the service's addressable market.

Graf also said that Google's mobile mapping service will support a "revamped incident experience" that will alert users of potential traffic snarls and, if those users are receiving turn-by-turn navigation, the system will automatically reroute around the incident.

Finally, Graf said Google will expand Maps for Mobile to tablets, both of the Android and iOS variety.

"It's a brand new experience," Graf boasted of Maps for Mobile.

Google also announced a refreshed version of its desktop Maps offering that improves the service's navigation functions and also adds additional 3D capabilities to the desktop service. The newly redesigned Google Maps for the desktop will also feature more personalized maps, with data culled from users' behavior and the people they are connected to on Google+.

For more:
- see this Google live stream

Special Report: Google I/O 2013: Complete coverage

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