Google adding cross-platform push notifications to Search app for iOS


Google (NASDAQ:GOOG) is poised to add push notifications to its free Search application for Apple's (NASDAQ:AAPL) iOS, enabling consumers to generate alerts across multiple device platforms.

Google's Search app now pushes notifications to Apple's iOS platform.

"So if you tell your Nexus 7, 'OK Google. Remind me to buy olive oil at Safeway,' when you walk into the store with your iPhone, you'll get a reminder," explained Google Search Senior Vice President Amit Singhal. "We'll also show you Google Now [personal assistant] notifications so you're not late to your cooking class." Google said the revamped Search for iOS will roll out within the next few weeks.

The company also is implementing a more uniform look and feel for Google Search and advertisements across all phones and tablets. "It's cleaner and simpler, optimized for touch, with results clustered on cards so you can focus on the answers you're looking for," Singhal said.

Google additionally is overhauling its Knowledge Graph to enable its search engine to answer more questions, even those without simple answers. "Let's say you want to get your daughter excited about a visit to the Met. You can pull up your phone and say to Google: 'Tell me about Impressionist artists,'" Singhal said. "You'll see who the artists are, and you can dive in to learn more about each of them and explore their most famous works. If you want to switch to Abstract artists, you can do that really easily with our new filter tool." New comparison tools also enable users to contrast subjects ranging from different dog breeds to planets.

Close to 54 percent of all U.S. smartphone owners accessed the Google Search app in July 2013, digital research firm comScore reports. Only Facebook (NASDAQ:FB), Google-owned YouTube and Google Play generate greater app usage each month.

For more:
- read this Google Inside Search blog post

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