Google buys Bump content sharing app to rival Apple's AirDrop


Google (NASDAQ:GOOG) has acquired Bump, whose wireless content sharing application emerged as one of the first breakout hits of the app store era. Financial terms were not disclosed, although a source close to the transaction told AllThingsD that Google paid at least $30 million and possibly as much as $60 million.

Bump, first launched in 2008 and available for Google's Android and Apple's (NASDAQ:AAPL) iOS, enables consumers to transfer files, contact information and related data from one smartphone to another by physically tapping the devices together. More than 100 million consumers have downloaded Bump; the firm also launched a successful sequel, group photo-sharing app Flock, and raised about $20 million from investors including Sequoia Capital and Andreessen Horowitz.

"We couldn't be more thrilled to join Google, a company that shares our belief that the application of computing to difficult problems can fundamentally change the way that we interact with one another and the world," Bump co-founder and CEO David Lieb said in a blog post confirming the deal. "Bump and Flock will continue to work as they always have for now; stay tuned for future updates."

A Google spokesperson also confirmed the purchase but declined to offer details on the company's plans for the Bump team and its software. Android currently supports file sharing via the Near Field Communications-based Android Beam, but not all devices running the Google OS support NFC.

The Bump deal comes days before Apple is slated to release its overhauled iOS 7, which integrates the company's AirDrop wireless file-sharing service. AirDrop, first launched in 2011 and available across devices running OS X Lion and later, enables users to share files between supported Wi-Fi-enabled Macs without connecting through the local Wi-Fi network. Baking AirDrop into iOS 7 will allow consumers to transfer photos, documents and other content from one iOS device to another.

For more:
- read this Bump Blog post
- read this AllThingsD article
- read this Wall Street Journal article

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