Google debuts faster search app for iPhone


Google (NASDAQ:GOOG) introduced a revamped version of its free search application for Apple's (NASDAQ:AAPL) iPhone highlighted by a redesigned user interface and more efficient access to other Google apps.

Google Search 2.0 features faster auto-completion of search queries, suggesting subjects with each character the user types. Pages also load more quickly, and users can check out multiple pages via the app's slide-in panel, swiping back and forth between pages and search results as well as search modes like Images and Places. Users can also look for text within a page by tapping the magnifying glass on the bottom menu option.

Google Search 2.0 revamps the Images mode to offer high-resolution results presented as a full-screen grid. Users can browse photos and graphics by scrolling down the grid or tapping specific images for more details. Consumers may also tap and hold an image to save it to their camera roll, set it as their iPhone wallpaper or share it with friends.

The revamped Search app additionally collects all Google mobile web services and iOS apps on one screen, enabling users to sign in once to connect to Gmail, Google+, YouTube and other signature properties.

Google Search is among the top five most regularly accessed applications across all U.S. smartphones, Nielsen reports. Services like search and advertising generate the vast majority of Google's mobile revenues: Mobile devices are on pace to account for 25 percent of all paid search ad clicks across the Google network by the end of 2012, according to a report issued in March by Marin Software. Mobile devices represented 12 percent of all Google ad clicks in 2011, up from 5.3 percent the previous year.

Earlier this week, Google closed its closed its $12.5 billion acquisition of Motorola Mobility (NYSE: MMI), installing Dennis Woodside as CEO to replace the outgoing Sanjay Jha. Woodside is a former mergers and acquisition lawyer who led multibillion-dollar revenue growth in Google's advertising business, and analysts believe he was named to lead the Motorola unit to boost Google's mobile ad prospects.

"The majority of the money Google makes right now on the mobile side is from online search and a good chunk of that still comes from the iPhone," John Jackson, vice president of research at analyst firm CCS Insight, told Wired. "Android has not been a significant money maker for Google, either directly or indirectly. While Android is a platform, for Google, AdWords is still the platform because Google has not been able to monetize Android in a way that is satisfactory."

For more:
- read this Google Blog entry
- read this Wired article

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