Google guides Field Trip local discovery app to Apple's iPhone
Field Trip leverages data to help users find local restaurants, bars, merchants and sites.
The free Field Trip app, designed by Google's Niantic Labs unit, leverages data from publishers like Zagat, Food Network, TimeOut, Thrillist and Cool Hunting to help consumers identify recommended restaurants, bars, merchants and sites within their immediate vicinity, complete with local music recommendations curated by Songkick and Flavorpill.Field Trip runs in the device background; users select the local feeds they wish to receive (e.g., Architecture, Historic Places & Events, Movie Locations and Obscure Places of Interest) and determine the frequency of notifications.
As Field Trip users visit new and noteworthy locations, they may create lists of favorites. They may also share discoveries via email as well as social networks including Google+, Facebook (NASDAQ:FB) and Twitter.
Google's mobile search business hinges on traffic from iOS devices: Based on figures provided in its patent and copyright infringement battle with Oracle as well as remarks from Google CEO Larry Page, insiders believe the iOS platform generates about 80 percent of Google's mobile advertising revenues. Google pays roughly $1 billion per year to remain the default search option on devices like the iPhone and iPad, according to analyst estimates.
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