Google launches ad-supported YouTube app for Apple's iOS


Weeks after Apple (NASDAQ:AAPL) said it would remove YouTube as a preloaded application integrated into its iOS 6 platform, Google (NASDAQ:GOOG) is introducing a new standalone version of the video service optimized for the iPhone and iPod, complete with paid advertising.

According to Google, the new YouTube app for iOS features thousands of new videos, a new touchscreen-enabled channel guide and improved search and discovery features. Users can share content via Google+, Facebook or text message from directly within the app; videos may also be shared over Twitter and email. "We're working on an optimized version of the YouTube app for iPad in the coming months, and stay tuned for more details," said Andrey Doronichev, who heads Google's YouTube mobile efforts.

A Google spokesperson confirmed to Reuters that the YouTube app also will incorporate advertising. Google already includes ads on its YouTube mobile website and in its dedicated app for the Android operating system.

The preloaded YouTube app was a staple of the iOS platform since Apple introduced its first iPhone in mid-2007. But relations between Apple and Google have soured considerably since that time as each battles the other for mobile supremacy, and early last month, Apple said it would remove YouTube with the new iOS 6. "Our license to include the YouTube app in iOS has ended," an Apple spokesperson said at that time. "Customers can use YouTube in the Safari browser, and Google is working on a new YouTube app to be on the App Store." Earlier this summer, Apple also ended its longstanding reliance on Google Maps information, unveiling an in-house mapping service that will go live with iOS 6.

Mobile device owners view 1 billion YouTube videos each day. YouTube is now the largest source of mobile data traffic across all international markets, accounting for more than 25 percent of total network data in some regions, according to a report issued in April by broadband equipment vendor Sandvine. The video site generates 27 percent of all North American data traffic, Sandvine adds.

The YouTube for iOS app hits the App Store just one day before Apple is expected to unveil the newest version of the iPhone. Be sure to follow FierceWireless on Wednesday for all the Apple news as it happens.

For more:
- read this YouTube Blog entry
- read this Reuters article

Related articles:
Apple pulls YouTube app in iOS 6
Report: YouTube is world's largest source of mobile data traffic
Report: YouTube investing $100M to produce original content
Google: Mobile devices generate 10 percent of all YouTube video downloads
Report: YouTube streaming now 22 percent of mobile data bandwidth usage
YouTube in talks with operators to reduce mobile video traffic crunch

Filed Under