Google launches mobile app analytics to help developers measure usage

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Google (NASDAQ:GOOG) unveiled Mobile App Analytics, enabling developers and publishers to more effectively measure their application usage and performance.

Mobile App Analytics reports are designed to measure the entire mobile user experience "from discovery to download to engagement," writes Google Analytics Team Product Manager JiaJing Wang. Data includes acquisition and user metrics including downloads and new users; engagement metrics like retention, crashes and conversions; and outcome metrics like app sales and in-app purchases.

Mobile App Analytics is optimized for operating systems including Google's own Android as well as iOS and BlackBerry. Developers can sign up for the beta here. Google said it will make the reports available to all Google Analytics users by the end of the summer.

In related news, Google launched a new analytics app designed for Android devices, enabling on-the-go access into app and website performance data. Developers and publishers can track real-time visitor numbers and determine which app screens and webpages are currently popular; Google Analytics App also identifies statistical anomalies and enables users to set up customize benchmark alerts.

For more:
- read this Google Analytics Blog entry

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