Google Maps for iOS eclipses 10M downloads in first two days


More than 10 million Apple (NASDAQ:AAPL) device owners downloaded the new Google (NASDAQ:GOOG) Maps for iOS in its first two days of App Store availability, Google announced.

The native Google Maps application launched last week, nearly three months after Apple replaced Google's preloaded iOS mapping services with its own Apple Maps service, which was introduced in conjunction with its iOS 6 mobile platform overhaul. Jeff Huber, senior vice president of Google's commerce & local unit, announced the download milestone via his Google+ social network account. "More than 10 million downloads in less than 48 hours after release!" Huber writes. "We're excited for the positive reception of Google Maps for iPhone around the world."

To put the download numbers in some context, Apple said in October that more than 200 million devices run iOS 6, corresponding to roughly half of all iOS units sold to date. Apple Maps is limited to iOS 6, meaning devices running iOS 5 and below can still access the preloaded Google Maps services baked into the platform since the introduction of the original iPhone in mid-2007.

Following the September launch of Apple Maps and the ensuing consumer outcry over its errors and omissions, some vocal iOS owners proclaimed they would not upgrade to iOS 6 in order to retain access to Google Maps. New data from Chitika suggests that few users made good on that threat, however: When Google Maps for iOS was released at midnight ET on Dec. 13, devices running iOS 6 accounted for 72.77 percent of traffic on the firm's digital ad network. As of 2:24 PM on Dec. 14, iOS 6 traffic grew to 72.94 percent, an increase of just 0.17 percent. Chitika adds there was "no immediate impact" at all on iOS 6 adoption rates compared to existing takeup trends across its network.

Google rolled out Maps for iOS to iPhone and iPod touch devices running iOS 5.1 and higher. The app is available in more than 40 countries and 29 languages, including English, Chinese, Dutch, French, German, Italian, Japanese and Spanish. Google Maps for iOS is highlighted by turn-by-turn voice navigation, a feature absent from the preinstalled iOS version because of multiple disputes between Google and Apple, as well as vector-based map images available in 2D or 3D views. Google Maps also integrates live traffic conditions, public transit data and details on more than 80 million businesses and points of interest, complete with Street View and Business Photos images, contact information, user ratings and reviews.

For more:
- read this CNet article
- this Google+ post

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