Google: Mobile devices generate 10% of all YouTube video downloads
Mobile device users are now responsible for 10 percent of all downloads from Google's (NASDAQ:GOOG) YouTube video platform. Speaking at the Huawei Global Mobile Broadband Forum 2011 event, YouTube director of global platform partnerships Francisco Varela stated that mobile subscribers are also creating a significant chunk of video content, uploading more than two hours of new YouTube clips from their devices every minute.
Varela also said that YouTube is working to optimize video consumption across mobile networks, for example offering multiple default quality options depending on the supporting infrastructure. In June, YouTube Mobile lead product manager Andrey Doronichev told Bloomberg the company is meeting with a number of mobile operators in an effort to reduce the impact of increasing video traffic across wireless networks, adding executives are also in discussions with handset manufacturers in an effort to identify solutions to optimize the flow of data over mobile networks.
Video streaming continues to dominate mobile bandwidth consumption, accounting for 39 percent of data usage in the first half of 2011 according to information collected earlier this year by mobile solutions firm Allot Communications. YouTube is by far the most popular mobile destination, representing 22 percent of mobile data bandwidth usage and 52 percent of total video streaming.
- read this Mobile Business Briefing article
Report: YouTube streaming now 22 percent of mobile data bandwidth usage
YouTube in talks with operators to reduce mobile video traffic crunch
Google debuts pre-roll ads on YouTube 2.0 for Android
Google launches standalone YouTube app on Android Market
YouTube revamps mobile site as daily views top 100 million