Google Play integrates app reviews with users' Google+ profiles

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Google (NASDAQ:GOOG) is trying to improve the quality of customer reviews in its Play storefront, eliminating anonymous feedback by requiring all users to link Android application and game critiques to their Google+ social networking profile.

Moving forward, all Google Play reviews will be publicly posted using the consumer's name and photo. Previous reviews will be credited to "A Google User." The change mirrors Google's recent efforts to remove the veil of anonymity from its YouTube platform by tying Google+ profiles to video channels.

Earlier this month, Google introduced Android app install links within Google+ timelines. Users may recommend apps and games to their social networking contacts by pasting Google Play storefront URLs directly into their feed: Google+ automatically embeds an Install button--clicking the button generates the app's Google Play page as well as a prompt asking the user to confirm installation and identify which Android device should download the app.

Google Play (formerly Android Market) launched in October 2008 and now boasts more than 700,000 Android apps, keeping pace with archrival Apple's (NASDAQ:AAPL) App Store. Google recently said there are more than 500 million Android devices in use worldwide, with an average of 1.3 million additional activations each day. "We'll be at 1 billion mobile devices in a year," Google Executive Chairman Eric Schmidt revealed last month.

For more:
- read this Droid Life article

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